The mural, inspired by classic oil paintings, has transformed the side of Emms Haberdashery, in Droitwich Spa.
Named Tides of the Time: The Legacy of Droitwich Spa’s Brine, it is latest in a series of place-making projects by Wychavon and the Droitwich Spa Place Board.
The artwork, completed on August 19, was funded by Wychavon’s share of the UK Shared Prosperity Fund and offers a playful interpretation of Droitwich Spa’s historic identity.
At the centre is the town’s renowned brine bath where various characters from Droitwich Spa’s past will appear to float.
Passers-by are invited to spot references to significant stories from the town’s past, including its surprising link to Shakespeare.
The design was shaped with input from a public survey in February 2024 and further developed during a workshop with groups like the Droitwich Spa Historical Society and the Droitwich Civic Society.
Councillor Richard Morris, leader of the council and executive board member for economic growth and tourism at Wychavon, said: “This mural is a celebration of Droitwich Spa’s fascinating past but also part of our future vision.
“By working with local people to bring colour, creativity, and curiosity to the High Street, we’re helping to make the town centre more welcoming and exciting for everyone.”
Street art is known to enhance public spaces by improving their aesthetic appeal, sparking conversation, and encouraging people to explore their surroundings.
As well as supporting local pride, projects like this also help boost the local economy by drawing in visitors and increasing awareness through social sharing.
Matt Nicol, chair of the Droitwich Spa Place Board, said: “Street art can transform blank walls into talking points and attractions.
“It has been proven to increase footfall, improve well-being, and create a genuine sense of pride in a place.
“This mural is another great example of how we’re putting Droitwich Spa on the map and inviting people to see the town in a whole new way.”
The mural at Emms Haberdashery is one of several new street art pieces planned for the town, including the installation at The Talbot on the High Street.
