Once, album covers were everything, they were statements. One image can define a band, a time, or a whole music style. Think of The Dark Side of the Moon or Nevermind. These covers became part of the culture, instantly recognizable even to those who never listened to the music.
The Parallel Shift in Gaming
Video games followed a similar path. Physical game cases were collectible. Players admired the designs before even inserting the disc or cartridge. The art was part of the experience. Art is also being implemented in the online casino industry, where it’s making players feel that they are part of something bigger.
Now, with digital downloads and cloud gaming, cover art has lost its power. Many players never even see it. The focus has shifted to in-game aesthetics and branding rather than the singular image that once defined a title.
How Cover Art Created Worlds Before the Game Began
Cover art told stories before players even pressed start. Looking at a game’s cover, you could imagine the adventure ahead. Doom (1993) showed a space marine surrounded by demons, promising action and chaos. Bioshock’s eerie Big Daddy hinted at a dark, underwater mystery.
The album covers worked the same way. Iron Maiden’s mascot, Eddie, set the tone for every album. Fans knew what to expect. The imagery shaped the experience before a single note played.
The Digital Age: Convenience vs. Aesthetics
Streaming platforms and digital stores changed the game. Today, people choose music or games with a few clicks. Instant access is great, but something got lost along the way.
With games, digital storefronts prioritize functionality. Covers are reduced to small previews. In subscription services like Xbox Game Pass, games are presented in a scrolling menu. Players rarely stop to admire the artwork. The magic of cover art is fading.
The Evolution of Visual Branding in Games
Although cover art has faded in importance, gaming companies have adapted. They now focus on in-game branding. Logos, color schemes, and character designs create strong identities.
Take Overwatch. The game doesn’t rely on cover art. Instead, its bright color palette and unique characters make it instantly recognizable. The same applies to Fortnite, which uses seasonal themes and evolving visual styles to keep players engaged.
Soundtrack Art in the Digital Gaming Age
Music and gaming still have a strong connection. Game soundtracks are now released separately on streaming platforms. Some even get special vinyl editions.
Games like Persona 5 and Celeste have soundtracks with striking cover art. Fans seek out these designs even if they never own a physical copy. Developers understand that strong visuals still matter, even in a digital-first world.
Bringing Cover Art Back Through Collector’s Editions
There’s hope for the return of impactful game art. Collector’s editions often include special packaging, art books, and physical goodies. These limited releases cater to those who still appreciate tangible design.
Companies like Limited Run Games focus on preserving physical media. They release indie games with custom cover art, often inspired by classic designs. This keeps the tradition alive, even if mainstream gaming moves in another direction.
The Rise of Fan Art and Community Creations
When official game art becomes less important, fans step in. The gaming community creates incredible artwork inspired by their favorite titles. Sites like DeviantArt and ArtStation are full of alternative game covers and conceptual designs.
Some developers embrace this creativity. Hollow Knight and Undertale have seen fans create alternate covers, some of which were used in official releases. The passion for visual storytelling in games hasn’t disappeared—it has just shifted.
Today, things are different. Streaming services prioritize accessibility over artistry. Listeners click on a tiny thumbnail rather than holding a vinyl sleeve. The visual impact is diminished, and the same shift is happening in gaming.
