Samsung Electronics has announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store.
Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety, and geographic representation. The collection celebrates both emerging talent and established visionaries, aligning with Art Basel’s dedication to championing contemporary art from all corners of the world.
Highlights include:
Roméo Mivekannin, Young woman with peonies after Frédéric Bazille (2023): A compelling reimagining of classical portraiture from a postcolonial perspective.
Basim Magdy, An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility (2022): A vibrant exploration of utopian futurism.
Zandile Tshabalala, Pink Blossoms (2024): A powerful portrait celebrating Black femininity and nature.
Antonia Kuo, Willo (diptych) (2024): A striking dual-panel composition that fuses digital manipulation with analog techniques.
The collection also includes works by iconic names such as Jo Baer, Kibong Rhee and Lynn Hershman Leeson.
ArtCube: An Interactive Hands-on Experience at Art Basel
To further highlight the intersection of art and technology, Samsung will present an interactive lounge titled ArtCube at the Art Basel event in Messe Basel, Switzerland (June 19th-22nd).
ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customised portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung will host a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility.
“With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show,” said Maike Cruse, Director of Art Basel in Basel. Our global partnership with Samsung extends the visitor experience beyond the Messe and into people’s homes—creating new entry points to discover the exceptional artists and galleries that define our flagship fair in Basel.”
Spanning the Neo QLED 8K, Neo QLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI-enhanced picture and sound, Samsung Art Store is newly available across the Samsung 2025 TV lineup. A selection of Disney artwork was also recently added to the Art Store.
