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With more than six million people around the world having experienced Immersive Van Gogh, the phenomenal success of this blockbuster sensation is an unprecedented Canadian success story. The first exhibit of its kind in North America, Immersive Van Gogh made box office history, with an estimated one in every 50 Americans having experienced this unique sensory extravaganza. The spectacular digital art exhibition that inspired numerous copycat exhibits was dubbed by the New York Times as best in class.
Immersive Van Gogh made its North American debut in Toronto at the start of the worldwide pandemic. Lighthouse Immersive, the innovative live entertainment company behind the production responded to the distancing protocols by offering the first-ever ‘drive-through option,’ a move that resulted in sold-out shows from 7 am to 3 pm seven days a week. The show that catapulted the immersive craze will make its final stop in Toronto this fall.
Immersive Van Gogh, photo courtesy of Lighthouse Immersive
CEO of Lighthouse Immersive Corey Ross explains:
“Immersive Van Gogh changed the way audiences experience art and made it available to the masses in a way we have never seen before. To really do justice to this kind of experience and to Van Gogh’s incomparable body of work, we will be officially retiring this production with plans already underway to reimagine a new exhibition that will build on the ongoing audience demand.”
Immersive Van Gogh is a full immersion into more than 300 of Vincent Van Gogh’s greatest works. The exhibit premiered in Toronto in July 2020 and has gone on to earn rave reviews from critics around the world who call it “Dazzling!” (Lonely Planet), “Breathtaking!” (NBC’s Today Show) and a “Must-See” (Architectural Digest).
The exhibition invites audiences to “step inside” the iconic works of legendary Dutch painter Vincent Van Gogh (1853 – 1890) who is recognized as one of the world’s greatest and best-loved artists. During his short life, he painted more than 2,000 artworks ranging from ordinary household items and self-portraits to surreal landscapes, each evoking his highly emotional and chaotic inner consciousness through art, light, music, movement, and imagination. He struggled with mental illness and remained poor and virtually unknown throughout his life. In his 37 years alive, Van Gogh only sold one painting, “The Red Vineyards,” to his brother Theo.
Immersive Van Gogh returns to Toronto for a limited run at the Lighthouse Artspace on November 9th, 2024. Tickets are available online at www.vangoghexhibit.ca.
