Float4, an award-winning multidisciplinary studio that integrates digital experiences in physical spaces, has shared details of its projects in collaboration with Hyatt Regency Orlando in Florida.
The studio has been working with the award-winning resort hotel to create digital art installations that make a memorable first impression and invite guests to connect more deeply with the Hyatt brand.
Calm & connection
The collaboration launched in 2023 and sought to create a series of interventions for the hotel’s lobby, ballrooms, and skybridge that would surprise and engage guests.
These four digital art installations include:
- Everbloom. Visitors are welcomed by a tranquil blend of art and nature, presented both at the Front Desk and the Concierge waterfall display. This high-resolution artwork captures the ethos of the hotel by fusing creativity and serenity to create a remarkably calming environment.
- Sky Gradients. Located behind the concierge desk, this artwork uses shifting sky hues to animate the waterfall display. This kinetic piece complements Everbloom by adding motion to the foyer and strengthening the connection to nature.
- Ripple. Ripple is a dynamic data sculpture at the entrance to the Skybridge, which leads from the hotel to the Orange County Convention Center. The piece visually represents the flow of guests, with movement and connection to evoke the venue’s energy.
- Lanterns. At the ballroom entrance, this artwork resembles origami sculptures hung in beautiful rotation. Light animations create a welcoming atmosphere with a peaceful yet vibrant energy.
In July 2024, Float4 added four new artworks to the Hyatt Regency Orlando collection to create a multifaceted brand experience shaped by three primary themes: harmony with nature, human connection, and contemporary art.
This body of work includes:
- Allure. Allure is a dramatic and unusual statement piece that combines digital art and sculpture. This installation is inspired by the strength, velocity, and grace of horses, and aims to capture attention and reflect the hotel’s noble values.
- Memorabilia. A curated collection of items that capture the spirit of travel and discovery in the WORLD OF HYATT. The Hyatt brand’s refined and worldly spirit is reflected through playful animations that bring these discoveries to life.
- Reef. Reef is an enormous organic sculpture that spans the displays, creating a dramatic yet inviting artistic statement. This piece celebrates Florida’s diverse marine ecosystem by drawing inspiration from the shapes and life of coral reefs. The sculpture’s colour palette changes throughout the day and night, adding vibrancy to the space.
- Lotus. This work takes a sprawling form inspired by Japanese paper art, with each part moving elegantly like a timekeeper. The layout incorporates organic elements, including abstract images and nature-inspired forms, to create a serene yet energetic atmosphere.
These installations complete the collection by bringing the tranquillity and majesty of nature indoors, capturing the vibrant energy of Hyatt guests as they meet and form relationships.
Earlier this year, Float4 revealed its artwork, Opulence, at the resort and casino The Cosmopolitan of Las Vegas. This stunning multimedia artwork transports visitors to a fantasy world where strange figures come to life in a dreamlike environment.
