As a cult figure in Amsterdam, Geoffrey Lillemon has carved a unique career over 20+ years as a pioneer and provocateur in the field of digital art, 3D production and CGI art.
In his work, Geoffrey redefines what can be done as a director, blurring the lines between fine art and commercial work – employing his unique eye for creativity to enhance retail and brand experiences, integrate digital creations in campaign ads, and create immersive experiences for (music) artists and fashion brands.
Geoffrey consistently reinvents the future of commercial art, using his distinct aesthetics to create innovative work, collaborating with artists such as Beyoncé, Coldplay, Lady Gaga, Miley Cryus, Nicki Minaj, Snoop Dogg and Travis Scott, to name a few. As well as working with big-brand clients such as adidas, Chanel, Converse, Diesel, Rick Owens, Iris Van Herpen, Gucci, Versace, Dazed Beauty and more.
His commercial work has been featured in the likes of Nowness, Dazed Digital, and It’s Nice That and included in Tate Modern, MOTI Museum, Van Gogh Museum and the permanent collections of the highly respected Stedelijk Museum Amsterdam.
In Cannes France 2018, he was voted one of Adweek’s most fascinating creatives and was one of 50 Creative Leaders to watch in 2018’s Creative Review. This follows a stellar creative career including roles such as creative director at Wieden+Kennedy and Champagne Valentine and (Interactive) Art Director at Modernista.
Gijs Determeijer, partner at 100% says, “Geoffrey has a unique vision and there is literally nobody else making the kind of work he does. So his addition to the 100% roster is an incredibly exciting move – his contribution expands across multiple facets of creative direction, from developing crazy visuals from scratch, to creating deep fakes and producing immersive brand campaigns. We are incredibly excited for this new era of where digital art meets fashion and commercial production – with no less than one of the true pioneers of digital art. Personally I love how he mixes fashion with comedy, weightlifting, pop culture, dinosaurs, horror and well everything really!”
