Universal Music Group UK has unveiled creative studio Pause, which turns moments from music history into physical art forms.
Using proprietary technology, Pause offers music fans and collectors the opportunity to own a unique, museum-quality print capturing a single frame from iconic music videos – with Aurora, Keane, Self Esteem and Jeff Goldblum pioneering the new product offering. Each still can only be purchased once, making it a rare and unique collectable item.
Pause has launched today (November 26) with Amy Winehouse’s You know I’m No Good video. Each print in the You Know I’m No Good video collection is a chance for fans to own a one-of-one, authenticated piece, capturing a single frame from the original video. For every product sold, Universal Music Group UK will donate to the Amy Winehouse Foundation.
Prices for various collection formats range from £65 to £495.
“Music videos are some of the most creative, emotional, and culturally influential pieces of visual storytelling we have,” said Steven O’Connor, co-founder, Pause. “Yet too often they disappear into the digital ether after release. At Pause, our mission is to resurrect these moments as art, turning single frames from iconic videos into lasting, collectible artworks. We want to give fans the opportunity to own a piece of music history, and in doing so, help people rediscover and celebrate the artistry of the music video.”
Amy Winehouse’s legacy continues to resonate across generations, and we’re excited to give fans a new way to connect with her work
James Wheatley
“Each print we create is a bridge between music, creativity, and the tangible world,” added Wai Hung Young, co-founder, Pause. “Our goal is to elevate the music video from a transient screen experience to a collectible art form, inspiring a new generation of collectors while preserving the cultural and emotional significance of these works. The Amy Winehouse collection is one of our largest launches in the UK and a significant step in building a broader category where visual music culture is valued as art.”
Pause works closely with record labels, artists and managers to create premium art products that celebrate music and creativity. As part of Universal Music Group UK, the creative studio has full access to music video assets.
James Wheatley, senior director, commercial development & technology, Universal Music Group, added: “The beauty of Pause and what excites us about the proposition is that it is easy to articulate to artists, management and fans alike, everyone gets it and recognises the value. To be able to choose a favourite moment from the artist you love as a one-of-one art piece that no-one else can ever own feels truly special. Amy Winehouse’s legacy continues to resonate across generations, and we’re excited to give fans a new way to connect with her work. It’s about celebrating the creativity and artistry that went into her music videos, and recognising music videos as an important cultural medium in their own right.”
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