BANGKOK, Oct. 20, 2025 (GLOBE NEWSWIRE) — NewGenIvf Group Limited (Nasdaq: NIVF) (“NewGen” or the “Company”), a tech-forward, diversified, multi-jurisdictional high-growth entity transforming industries through innovative solutions across real estate development, digital asset management and reproductive health solutions, today announced it has signed an engagement letter with World Chinese Museum Co., Ltd. (“World Chinese Museum” or the “Client”) to act as the worldwide agent for the tokenization of the Client’s high-value private art collection.
The project involves the tokenization of specific artwork assets owned by World Chinese Museum as agreed upon by the two parties, transforming ownership of these physical assets into digital tokens on a blockchain. This process is designed to unlock liquidity, enable fractional ownership, and democratize access to an asset class that has traditionally been exclusive and illiquid. This initiative is a direct continuation of NewGen’s strategic pivot into the digital finance world, following its US$30 million strategic investment into a Solana digital asset treasury and its exploration of a multi-million dollar real estate tokenization project in the UAE.
The initial tranche of artwork to be tokenized is valued at US$2 million. The agreement includes a provision to expand the tokenization of additional artwork assets up to a total value of US$200 million, contingent on the success of the initial rollout. Under the terms of the engagement, NewGen will earn a 15% fee on the total value of the tokenized assets, representing a new and potentially significant revenue stream for the Company. This engagement marks a significant milestone in NewGen’s digital asset strategy, building upon its previously announced initiatives in the blockchain sector.
Art tokenization is a rapidly growing segment of the digital asset market. It provides a mechanism for art owners to unlock the value of their collections without selling the physical pieces, while offering investors a chance to own a stake in masterpieces that would otherwise be inaccessible. The transparency, security, and efficiency of blockchain technology are expected to bring profound changes to the art market, and NewGen is positioning itself to be a key player in this evolution.
Mr. Siu Wing Fung Alfred, Founder, Chairman, and CEO of NewGen, commented, “Today’s announcement is a pivotal step in our ongoing strategic expansion into the decentralized finance landscape. Tokenizing high-value real-world assets like fine art solidifies our commitment to becoming a leader in the blockchain and DeFi space. According to Deloitte’s 2023 Art & Finance Report, ultra-high net worth individuals’ wealth associated with art and collectibles was estimated at US$2.174 trillion in 2022, with projections to reach US$2.861 trillion by 2026. This represents a massive asset class ripe for disruption through blockchain technology, and we are excited to be at the forefront of this transformation. By tokenizing this prestigious asset class, we are not only creating new revenue opportunities for NewGen but also pioneering a model for how physical assets can be integrated into the digital economy, offering unprecedented access and liquidity to investors worldwide. This builds directly on the foundation for innovation and progress we laid with our Solana treasury, and we are confident it will deliver significant value to our shareholders.”
